Awards and Recognition
List of awards for 2022:
Noor App, the most popular Islamic Lifestyle App of Robi, has been recognized at the BASIS National ICT Awards 2022 in the category of Inclusions and Community Services (HC-ICS).
Airtel brand of Robi Axiata Limited has been recognized globally at the Global Carrier Awards 2022, London. Airtel brand’s ‘#airteleidchallenge’ campaign earned the Best Social Media Campaign prize, competing against 283 entrants from around the world. The Global Carrier Awards is one of the most renowned wholesale telecoms and connectivity award programs.
“bdapps” recognized as the Best Innovation in Community Engagement in Bangladesh Innovation Awards 2022
Robi has been awarded “Asia’s Best Employer Brand 2022”. This is the second time that Robi has been recognized with this award.
Robi won the “Silver Award” under Telecommunication & IT Category in the ICMAB Best Corporate Award-2021. The award ceremony was held in December, 2022.
Robi won the First Position under the Category: Communication & IT in the 22nd ICAB National Award for Best Presented Annual Reports 2021. The award ceremony was held in December, 2022.
Robi won the “BRONZE Award” in South Asian Federation of Accountants (SAFA) Best Presented Annual Reports Award 2021. The award ceremony was held in December, 2022 in Nepal.
Robi’s digital health platform, Health Plus, won the SILVER award in Best use of TV media category from Commwards 2022. COMMWARD is an initiative by Bangladesh Brand Forum (BBF) to recognize and reward the efforts of local creative agencies in the industry.
Airtel brand of Robi Axiata Limited won the Grand Prix award for its Victory Day campaign from Commwards 2022. COMMWARD is an initiative by Bangladesh Brand Forum (BBF) to recognize and reward the efforts of local creative agencies in the industry.
Tiktok Binge Star Campaign of Robi’s OTT platform, Binge, won the BRONZE Award from Commwards 2022. COMMWARD is an initiative by Bangladesh Brand Forum (BBF) to recognize and reward the efforts of local creative agencies in the industry.
List of awards for 2021:
Business Leader of the Year- innovation Leadership and Green Telecom awards at the 19th Global Edition of the Business Leader of the Year award in India
Bangladesh Project Management Symposium and Excellence Awards 2021- PMO of the Year award from Project Management Institute Bangladesh @ Bangladesh Project Management Symposium and Excellence Awards 2021
SILVER AWARD- Silver award under Telco category at the Institute of Cost and Management Accountants of Bangladesh (ICMAB) Best Corporate Award-2020
Recognized with Global Best Employer Brand Award- Recognized with Global Best Employer Brand Award from World HRD Congress
#1 in the world in Q2 2021- Recognized as the most socially devoted brand in Bangladesh for three consecutive years by Social Baker and ranked #1 in the world in Q2 2021
List of awards for 2020:
Robi became the “Axiata AI Maturity Champion” in 2020 for the second time in a row. This is one of the highest-ranked recognitions within the TM Forum global maturity index, which recognises Robi as one of the global leading mobile operators enabling AI for digital transformation.
Robi won CommunicAsia 2020 award in the Telecom Service Innovation in response to the Covid-19 category. As soon as the country was visited by the menacing Covid-19 pandemic in 2020, Robi quickly pivoted to make sure they tackle the new normal with an agile mindset. This resulted in a number of innovative initiatives to help its customers cope with the pandemic onslaught. This award recognized those innovative initiatives.
Robi recognized as the World’s Best Socially Devoted Brand award from the globally renowned online analytics organization, Social Bakers for three consecutive quarters in 2020 (Q1, Q2, and Q3)
Robi wins CommunicAsia award for Innovative response to Covid-19
Robi had won a global award for the way it leveraged innovative solution to serve its consumers and enterprise customers during the Covid-19 pandemic.
Robi won the Singapore based, CommunicAsia 2020 Awards in the Telecom Service Innovation in response to the Covid-19 category. Robi’s steadfast focus on digital innovation has once again come to light through this international award.
As soon as the country was visited by the menacing Covid-19 pandemic, Robi quickly pivoted to make sure they tackle the new normal with an agile mindset. This resulted in a number of innovative initiatives to help its customers cope with the pandemic onslaught.
With branded digital healthcare products, such as, Health-Plus and LifePlus, Robi tried to make health services more accessible and affordable during the pandemic for the masses by introducing a unique mobile-based healthcare model mirrored after the Uber model and a specially crafted COVID insurance package.
Robi’s premiere online ticketing platform, bdtickets, had launched the first ever “Covid Travel Insurance” in Bangladesh which was a major breakthrough and a game changer for the transportation industry ravaged by the Corona pandemic.
With the help of digital Agro bundle, Robi had bridged the gap in connectivity among the farmers’ community through the Over-The-Top (OTT) communication platform, Krishi Bhai app. The Phone Loan campaign powered by Alternate Credit Scoring attempted to reduce the existing digital divide in the country.
Besides, initiatives like Women-Leadership & Retailer-Financing made tremendous contribution towards women’s empowerment and brought back thousands of struggling retailers during the pandemic. All these innovative initiatives led to the winning of this coveted global award.
The CommunicAsia 2020 Awards celebrate and recognise achievement and excellence in the industry. As the region embarks on the new era of 5G, the CommunicAsia Awards aims to celebrate the advancement across the global service provider ecosystem in their endeavour to build next-generation networks.
Robi recognized as the best socially devoted brand in the world
Robi Axiata Limited has been recognized as the best socially devoted brand in the world for two consecutive quarters in 2020 by the globally renowned online analytics organization. The ranking is based on a company’s score against three criteria; the number of fans and followers on its social media platform, response time and response rate.
According to Socialbakers’ analysis, Robi topped the list with more than 11 million fans, an average response time of 6 minutes and a stunning response rate of 99.75% in the first quarter of this year. Robi improved further in the second quarter with more than 11 million fans, an average response time of 5 minutes and a stunning response rate of 99.84%. That means almost every query that was placed by the customers on Robi’s social media platform has been answered promptly in a quickest possible time.
As a customer centric company, Robi strives to provide 24/7 correct, real-time and engaging responses to its customers and fans over the social media platform with its adequately trained resources. Regular benchmarking of online response rate and adoption of state-of-the-art technology, tools and techniques have allowed Robi to top the global chart of Socialbakers consistently.
Robi-10 Minute School wins International Education Award
The largest digital school of the country, Robi-10 Minute School (www.robi10minuteschool.com), has won the prestigious International Education Award (IEA) for being the “Best E-learning Platform of the year”. The award was given at the IEA Summit held in Goa, India in December, 2019.
The “Best E-learning Platform of 2019” award from India duly recognizes the tremendous contribution Robi-10 Minute School has made towards delivering quality digital educational content to each and every youth of the country for free of cost.
The ubiquitous nature of the digital school makes it accessible from anywhere in the country removing the geographical barrier for the students in accessing quality education.
IEA is part of the International Education Conference, which recognizes educational institutes and educators for their contribution towards the education community from around the world.
GovInsider recognizes 333 as the Best Citizen Engagement Project in Asia
333- the national call centre providing information on procedures of receiving public services and redressal of social problems had been recognized as the best citizen engagement project in Asia by GovInsider- an international organization that promotes innovation in the public sector.
333’s e-Service Specialist and Deputy Secretary, Mohammad Ashraful Amin received the award from GovInsider at the grand award ceremony held at the United Nation Conference Centre, Bangkok, Thailand in 2019. 333 is a joint initiative of Access to Information (a2i), Robi Axiata Limited and Genex Infosys.
Starting its journey from the 12th of April, 2018, 333 has entertained 34 lakh calls, resolved more than 12000 social problems and stopped more than 3,000 child marriages across the country with the support from the local administration. Besides, the platform has connected the citizens with the local administration to address many social malpractices across the country.
333 has thereby made a massive impact on improving the public service delivery mechanism in the country. This is another big success story of the country’s strident march towards fulfilling the vision of Digital Bangladesh.
The best citizen engagement project award recognizes a project that has engaged citizens and has metrics showing how it reached a large audience of people. A project needs to have used tools to create impact in the society by reaching out to all segments of the society providing valuable information on availing public services and responds to aggrieved citizens using innovative tools.
In addition to the best citizen engagement project award in Asia from GovInsider, 333 has also received the National ICT award 2019 for being the champion in sustainable inclusion and community service category in 2019.
Robi-10 Minute School wins social innovation award
Bangladesh Innovation Conclave (BIC) has conferred the Social Innovation award 2019 to the country’s largest digital school, Robi-10 Minute School. The award was handed to the Robi-10 Minute School team at the Bangladesh Business Innovation Summit 2019 organised by Bangladesh Innovation Conclave at Le Méridien in Dhaka.
Robi-10 Minute School received the award in recognition of the digital school’s extraordinary contribution in making quality education content available for students across the country through live classes on Facebook and YouTube. These live classes take place every-day from 7 to 8 pm and 9 to 10 pm. The topics of these live classes cover a wide array of topics, including, Physics, Chemistry, Mathematics, Biology, Bangla, English, General Knowledge, Accounting, Finance and various tips and tricks of approaching one’s academic life.
On an average, more than 5,000 students attend these live classes. Since the inception of the live classes in July, 2016, more than 10 million students have been benefitted from the classes. Besides, the live class educational content has been viewed more than 30 million times so far. This year, Robi-10 Minute School undertook a two months long special project providing live classes for the students all over the country who are preparing for the university admission.
The Daily Star accorded ICT Awards 2019 to Robi-10 Minute School
The Daily Star accorded ICT Awards 2019 to Robi-10 Minute School, country’s top online education platform, won the ICT Start-up of the Year award. International affairs adviser to Prime Minister Sheikh Hasina Dr Gowher Rizvi handed over the awards to the ICT heroes and the selected companies.
According to the ICT division, Bangladesh's export earnings from the ICT sector reached about $1 billion, riding on the growth of more than 1,500 firms and 40 offshore development centres. The sector got a huge boost from 2009 when the Prime Minister Sheikh Hasina set the vision of building a Digital Bangladesh by 2021.
Robi and Airtel recognized as “Socially Devoted Brand” by Socialbakers
Robi and Airtel, both brands of the leading digital service provider of the country, Robi Axiata Limited had been recognized as the most “Socially Devoted Brand” for the fourth quarter of 2018 by the globally renowned online analytics organization, Socialbakers.
Socialbakers had certified both Robi and Airtel’s official Facebook pages for achieving 100% response rate to customers’ queries. This means that every query that was registered by the customers on their Facebook pages has been answered promptly by these brands. Both, Robi Axiata Limited & Airtel Buzz Facebook pages have also achieved the lowest response time in the Bangladesh telecom industry.
Ookla test reveals Robi offering best download speed in Dhaka
The largest 4.5G network provider of the country, Robi, has been recognized by the global leader in internet testing, data and analysis, Ookla®, to have the best download speed in Dhaka region. As per OOKLA®’s Q3 2018 Speedtest® intelligence mean download speed data, Robi has been constantly showing the best download speed compared to its competitors in Dhaka Division.
Robi created history by launching 4.5G in all the 64 districts of the country, the day it launched the service on 20th February, 2018. It continued to maintain its momentum in the fast evolving digital landscape by expanding the network to more than 99% of all the thanas of the country with more than 7,300 4.5G sites. Being the only operator to have successfully tested the trial run of 5G service, Robi’s dominance in the digital sector is imminent.
Robi-10 Minute School gets three awards at the 5th Digital Marketing Summit
The largest online school of the country, Robi- 10 Minute School (www.robi10minuteschool.com) has received three awards at the 5th Digital Marketing Summit, organized by Bangladesh Brand Forum held in 2018. The theme of this year’s summit was “Delving Deep into Digital”.
The digital education platform won the Grand Prix award in Best User Generated Content for Shikhi O Shikhai campaign (Students’ Note Sharing in Facebook), Gold award in the category of best use of Facebook- for having the largest student community in Bangladesh and another Gold award in best content marketing- for Robi- 10 Minute School’s LIVE, crash course and masterclass programme.
Cholbe Robi app conferred honorable mention in Bangladesh Innovation Award 2018
Robi’s digital recharge platform, Cholbe Robi, had been conferred with an honorable mention in the category of “Master of Re-Invention” in Bangladesh Innovation Award 2018 organized by Bangladesh Brand Forum.
Cholbe Robi is a social entrepreneur app, where any customer can recharge on behalf of any Robi/Airtel customer from his/her smartphone. The unique proposition of the app is that every time a Cholbe Robi user adds fund to his/her account using online payment/ MFS/ Debit card, from any location, a commission is added to his/her wallet. This facilitates the creation of social entrepreneurship opportunity in the society. Currently, Cholbe Robi, is available in both playstore
Robi awarded ISO 9001: 2015 Quality Management System Certification
Robi had been awarded with the International Standards Certification ISO 9001:2015 on Quality Management System by the highly reputed International ISO certification body, Intertek Bangladesh in 2018. Robi is the first telecom company in Bangladesh to achieve this prestigious certificate.
Intertek Bangladesh, Country Managing Director, Sandeep Das handed over the ISO 9001:2015 certificate to Robi’s Managing Director and CEO, Mahtab Uddin Ahmed recently at the Robi corporate office in Gulshan, Dhaka.
Achieving this coveted certification attests that Robi has successfully implemented a quality management system in which all processes and procedures have been carefully designed and quality-tested according to international standards. Robi has been consistently maintaining this standard for the last 10 years.
ISO 9001 is the world’s most widely recognized benchmark for quality management system. The standard helps organizations to consistently meet the needs of customers and other key stakeholders in terms of delivery of products & services and their continuous improvement.
Robi and Airtel win 13 awards in the 8th Commward
Robi and Airtel- both the brands of Robi Axiata Limited, have been recognized with 13 awards in the 8th Commward held on Saturday, September 8, 2018 hosted by Bangladesh Brand Forum, in association with the Cannes Lions International Festival of creativity.
Competing with the top notch brands in the market, Robi’s three campaigns Bijoy Itihash, Transgender Social Awareness & Robi-10 Minutes School HSC crash course won three Grand Prix (The highest recognition), six Gold, and one Silver award. Along with that, Airtel, won two Gold Award for regional network campaign under music/ jingle and native category and a Silver award for moment marketing in digital category.
The Bijoy Itihash campaign was launched in December 2017; the campaign attempted to inform the young generation of the glorious history of our country’s liberation war by introducing an innovative digital solution. Considering the widespread availability of the taka notes, Robi, integrated key historic moments of our glorious journey from 1952 to 1971 to taka notes from two taka to 500 taka.
Robi won two Grand Prix in the categories of best campaign and mobile, and five Gold awards in the categories of digital, native, film craft and innova.
Besides, Robi won one Grand Prix and one Silver in the categories of harmony and social campaign for the transgender social experiment video it created. The unique humane appeal of the video went viral on the social media.
Robi-10 Minute School HSC crash course campaign won a Gold award in the category of Mobile campaign. The unique proposition of the largest online school, Robi-10 Minute School, as a source for quality digital education content for students across the country, was duly recognized through this award.
The regional campaign’s objective was to make the customers aware about the nationwide coverage of Airtel’s 4G network. The power of local dialect was used to create relevance and affinity among the local youth. In case of moment marketing, Airtel brand leveraged the multi-screen phenomenon among the youth and scheduled dynamically targeted ads based on real-time scores, game schedules and player data to drive stronger engagement, smarter campaign management and zero wastage. These coveted awards certainly enhances Airtel’s appeal among the youth of the country.
Bangladesh Brand Forum celebrates the largest battle of creativity every year through the Commward award. The country's best brands compete with their respective creative campaigns for this prestigious award. This year more than 50 brands with 487 campaigns competed in different categories.
Airtel gets recognized with the prestigious Flame awards
Robi Axiata Limited’s erstwhile Chief Commercial Officer, Pradeep Shrivastava and the YOLO campaign of the country’s #1 network of friends, Airtel, had been recognized with the prestigious Flame awards in 2018.
Flame awards is the most distinguished award program that celebrates the best of the best in rural marketing & communication. Mr. Pradeep’s leadership in crafting and overseeing the implementation of an effective rural marketing strategy and Airtel’s YOLO campaign’s unique approach to engaging with the youth community across the country were duly recognized through these awards.
The eminent Leadership award received by Mr. Pradeep is only a reflection of the extraordinary personal commitment and dedication he had demonstrated in deploying a smart rural marketing strategy to facilitate organizational excellence in fulfilling its vision. His thoughtful supervision and prudent leadership had always been an inspiration for the employees.
Robi gets the Best People Management and the Most Improved Financial Performance award from Axiata
Robi had won the Best People Management and the Most Improved Financial Performance award from its parent company based in Malaysia- Axiata Group Berhad. The awards were given for the company’s performance in these two categories for the year 2017.
Robi won these awards at the Axiata Senior Leadership conference held in Bangkok. All the operating companies of Axiata- “Celcom” in Malaysia, “XL” in Indonesia, “Smart” in Cambodia, “Dialog” in Srilanka, “Ncell” in Nepal and “Robi” in Bangladesh competed for these awards.
The Best People Management award was given to Robi in recognition to the focus it has placed on ensuring the best HR practices, policies and processes with alignment to Axiata Group’s key HR principles. Robi won this award for the sixth consecutive year. Besides, Robi won the Most Improved Financial Performance award for its overall financial performance in 2017.
Robi-10 Minute School wins the first ever APICTA award for Bangladesh
Robi-10 Minute School had won the prestigious Asia Pacific ICT Alliance (APICTA) award in 2017. This is the first time any initiative from Bangladesh has won the award. Robi-10 Minute School won the award under the e-learning category. The APICTA is popularly known as the ‘Oscars’ of the ICT world.
In total, 17 category-based awards were presented at the end of the four-day programme. The awards were handed over by the Hon’ble Finance Minister, AMA Muhith. The award was held at the Bangabandhu International Conference Centre. Bangladesh Association of Software and Information Services (BASIS) and the ICT Division, jointly organized the programme.
APICTA awards is an international awards program that aims to increase ICT awareness in the community and assist in bridging the digital divide. National organisations of 17 member countries work in APICTA to promote the use of ICT as a tool for development in the society. The competition is organised among the member states annually. Bangladesh became an APICTA member in 2015 and this was the first time Bangladesh hosted this prestigious event.
Robi gets Bangladesh Best Employer Brand award from World HRD Congress
World HRD Congress had conferred Robi with the “Bangladesh Best Employer Brand Award” in 2017. Hon’ble State Minister for ICT Division, Zunaid Ahmed Palak MP handed over the prestigious award to Robi’s erstwhile Chief Corporate and People Officer (CCPO), Matiul Islam Nowshad at a gala award giving ceremony held at a city hotel. Dr. R. L. Bhatia, Founder, World CSR Day and Sustainability was also present on the occasion on behalf of World HRD Congress.
The Bangladesh Best Employer Brand Award recognizes organizations that uses marketing communications effectively for attracting, retaining and developing talents. The award was given during the South Asia Partnership Summit organized by CMO Asia and World HRD Congress. The World HRD Congress is a professional body of HR professionals who regularly review the evolving trends in HR management that are changing the paradigms of people management at work.
Robi- 10 Minute School wins prestigious Glomo Awards 2017 at the Mobile World Congress
Robi-10 Minute School had won a GSMA Glomo award for the Best Mobile Innovation for Education and Learning in the “Connected Life Awards” category at the Mobile World Congress (MWC) 2017. The announcement came during 2017’s MWC - the world’s largest gathering for the mobile industry recently held in Barcelona. Robi’s Managing Director and CEO, Mahtab Uddin Ahmed received the award on behalf of Robi at the MWC organised by the GSMA.
According to the judges, this mEducation initiative stood out for the scale and speed of adoption among all the other contenders for the award. They also felt that the Robi-10 Minute School was a very timely and critical endeavour that leverages on the leap of power of mobile. The other nominees in this category were Ooredoo Maldives for Ooredoo Smart Campus, PHD Media for Rin Career Ready Academy, Smart Communications for Batibot App, and Turkcell for Turkcell Academy Corporate LMS.
The GSMA’s Global Mobile Awards offer organisations across the global mobile eco-system the opportunity to showcase the latest and best mobile products, apps, devices, services, and initiatives to the industry and the world. The “Connected Life” award category reflects the rapid convergence of the mobile and education, highlighting key areas of genuine innovation throughout the world today. Glomo award is considered to be the Oscar for the telecom sector by many in the industry.
PM inaugurates Digital Training Bus project for Sustainable Women Development through ICT
Hon’ble Prime Minister (PM), Sheikh Hasina yesterday inaugurated the Digital Training Bus project for Sustainable Women Development through ICT in October, 2016. The Hon’ble PM inaugurated the project right after inaugurating the three day long ICT event Digital World 2016 at the International Convention City, Basundhara.
ICT Division of the Ministry of Posts & Telecommunications & Information Technology (MoPT&IT), the country’s second largest telecom operator Robi Axiata Limited and globally leading ICT solution provider Huawei Technologies (Bangladesh) Limited are going to jointly execute this project.
Abul Maal Abdul Muhith MP, Hon’ble Finance Minister; Imran Ahmed MP, Chairman, Parliamentary Standing Committee on Ministry of Posts, Telecommunications and Information Technology (MoPT&IT); Zunaid Ahmed Palak MP, State Minister, ICT Division; Kabir Bin Anwar, Project Director for A2i programme; Annisul Huq, Mayor of Dhaka North City Corporation; Mohammad Sayeed Khokon, Mayor of Dhaka South City Corporation; Shyam Sunder Sikder, Secretary, ICT Division; Mustafa Jabbar, President, BASIS; Mahtab Uddin Ahmed, Deputy CEO of Robi Axiata Limited and Zhao Haofu, CEO of Huawei Technologies (Bangladesh) Limited were present on the occasion.
The project will be executed over a three (3) years period. Six (6) buses, fully equipped with modern ICT training facilities, will be deployed to offer ICT training specifically designed to reach out to the women who find it inconvenient to venture out of their homes/ localities due to various social restrictions. ICT Division, Robi Axiata and Huawei will provide two buses each. These buses will be maintained by Robi and Huawei in collaboration with ICT Division.
Under this 3-year long project, six (6) buses will be used to provide basic ICT training to 240,000 young and talented women across 64 districts of the country. The project is expected to generate massive interest among the women (Especially in the rural area) to pursue entrepreneurship through ICT. Roadshows at rural areas will also be conducted under this project to popularize ICT education not only among women but also among other school and college students.
These special purpose buses will be air-conditioned, soundproof, and will be equipped with 25 workstations in each vehicle. Training facility infrastructure will include one (1) laptop per trainee, large format LED screens, sound system, Wi-Fi data facility, customized training modules, learning software, and stand by generator. Training materials will be provided free of cost and the training modules and trainers will be facilitated and supervised by ICT Division.
This will be first of its kind initiative in Bangladesh to empower rural women through ICT in line with the Vision 2021. To facilitate our journey towards Digital Bangladesh, this project will play a vital role to include young rural women. In the long-run, this project will help build a strong network of talented women, who can contribute through ICT as much as their male counterparts.
Robi- 10 Minute School wins BRAC BRAC Manthan Digital Innovation Award 2016
Robi-10 Minute School had won the BRAC Manthan Digital Innovation Award 2016 for their outstanding contribution in eliminating the economic and geographic barriers for access to quality education. As part of Robi’s Corporate Responsibility (CR) initiative, the company is supporting the online education platform “10 Minute School”.
Robi- 10 Minute School won the award in e-learning category and received the accolade from the Hon’ble ICT State Minister Junaid Ahmed Palak. Previously, the pioneering online education platform had won international awards in Global Entrepreneurship Summit and Slush Global Accelerator Program.
Robi tops the global chart of Socially Devoted Brands
Robi had been honored with the title of being the World’s # 1 Socially Devoted Brand for the first Quarter (January- March) of 2016. The recognition came from ‘Socialbakers’ – a globally recognized online analytics publishing company. Earlier, Robi had secured the same coveted distinction for the third Quarter (July- September) of 2015. Such global recognition gives credence to the fact that Robi is leading the country’s mobile telecom industry in digitalization.
The ranking is based on a company’s score against three criteria: no. of fans/ followers on its social media platform, response rate- the percentage of user posts responded to by a particular brand and response time- meaning the average time it takes for the company to respond to incoming queries. But for a brand to be recognized as Socially Devoted, it has to respond to at least 65% of audience questions on Facebook and/or Twitter.
Robi has secured this position with more than 6 million on ‘RobiFanz’- the company’s official Facebook page; an average response time of 15 minutes and a spectacular response rate of 99.59%. The company has 24/7 support with resources that are adequately trained to respond correctly, real-time and engages with the customers/fans over the social media platform.
Regular benchmarking of online response rate and adoption of cutting-edge technology, tools & techniques have allowed Robi to top the global chart. It is interesting to note that the Socially devoted brands get 3.5 times more interactions than their less-responsive counterparts, resulting in higher brand recall & consideration among the online audience.